The mission is simple; to make video as intelligent as the rest of the web. WIREWAX automatically extracts metadata from content assets and then uses interaction to create data that drives decision making. 150 data points a second, to be exact. When viewers interact, they decide, just as everything else on the internet. IPG Media Labs went and proved it for y’all too and found viewers spent 47% more time on interactive video. Worthy note – they also found the videos were 32% more memorable and drove a whopping 9X lift on purchase intent.
Creativity is now the currency of value and if you’ve ever seen and smelt ad-tech, you’ll know the reason why. The new shop front is your video. It should have the same level of importance.